The Incentive Group CEO Doug Press Presented Innovation Spotlight at B2B Online

The Incentive Group CEO, Doug Press, presented B2B Online attendees with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

White Plains, United States - November 28, 2018 /PressCable/ —

The Incentive Group, a full service Loyalty Agency specializing in B2B, was a leading sponsor of B2B Online in Miami this month. This conference is where leading Manufacturers and Distributors share and learn about new innovative tactics to bring their customers the best online experience. Attendees learn from industry professionals how to successfully build their B2B eCommerce businesses and optimize their profitability.

The Incentive Group CEO, Doug Press, presented the Innovation Spotlight session on Day 1: “Elevating B2B eCommerce Performance through Loyalty!” Attendees were presented with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

“Our clients seek tools to optimize their unique B2B e-commerce challenges and have found that the engaging and motivational strategies we provide contribute to increased adoption, AOV, repeat purchases, cross sell, upsell, referral, and retention,” said Doug. “Layering on an exciting Loyalty Program to a B2B Digital Marketing strategy is like adding Rocket Fuel… accelerating results while also engendering deeper, more pervasive customer loyalty.’

Doug has over 30 years of experience working on the client (former Computer Industry CMO) and agency sides of B2B marketing. Over the years Doug has led his team to create B2B Loyalty Programs for major companies including Coca-Cola, NEC, Samsung and many others. Competitive advantage is delivered to clients through The Incentive Group’s inGauge loyalty platform, engendering a robust Digital Dialogue with customers, driving eCommerce and Omnichannel revenue, margin and ROI results.

The Incentive Group specializes in B2B customer loyalty, channel incentive and employee engagement programs. They provide a full suite of services encompassing every aspect of loyalty program design, administration and fulfillment. From turnkey program development down to 1099 issuance, they eliminate the burden on their customers by doing all the heavy lifting. Their Reward Headquarters team curates the client’s custom catalog from an impressive collection of brand name merchandise and travel rewards, along with reloadable debit cards and delights all participants through the customer service hotline. Services also include Data Capture & Reporting, Quiz & Survey creation, Optimization through performance analysis, CMS/LMS platform integration and fostering an ongoing, bi-directional customer conversation, yielding invaluable insights.

With over 30 years of history proving superior results to clients across the spectrum of size and industry, they’ve developed a track record of meeting and exceeding client goals. Coupled with their company’s objective of leading technology and loyalty trends, they proactively deliver best practices every single time.

Contact Info:
Name: Courtney Mancini
Email: Send Email
Organization: The Incentive Group, Inc.
Address: 399 Knollwood Road, White Plains, NY 10603, United States
Phone: +1-914-948-0904

For more information, please visit http://www.incentivegroup.com

Source: PressCable

Release ID: 452033

Latest News

Malaysia's Mahathir says no timetable for handing over power

May 22, 2019

PUTRAJAYA, Malaysia — Malaysian Prime Minister Mahathir Mohamad defended his government's record on the anniversary of its election victory Thursday and reiterated he will hand over power to his successor Anwar Ibrahim though he wasn't clear on when. Mahathir's four-party alliance ousted the coalition that has been in power since independence in 1957 amid anger over then-leader Najib Razak's massive financial scandal and the rising cost of living. But euphoria over the victory has faded and the new government has been accused of backsliding on reform promises in its election manifesto. Mahathir told foreign journalists there had been hiccups in...

Singapore reportedly criminalizes publication of fake news

May 22, 2019

SINGAPORE — Singapore reportedly has passed a law criminalizing publication of fake news and allowing the government to block and order the removal of such content. The Protection from Online Falsehoods and Manipulation Bill passed Wednesday night by a vote of 72-9, a lawmaker with the opposition Worker's Party, Daniel Goh, said on Twitter. The law bans falsehoods that are prejudicial to Singapore or likely to influence elections and requires service providers to remove such content or allows the government to block it. Offenders could face a jail term of up to 10 years and hefty fines. Opponents in Parliament...

Malaysia cuts interest rate for first time in 3 years

May 22, 2019

KUALA LUMPUR, Malaysia — Malaysia's central bank cut interest rates Tuesday for the first time in nearly three years to help support growth and counter risks from a global slowdown, trade tensions and extended weakness in commodity prices. Bank Negara Malaysia says it decided to reduce its overnight policy rate, used by banks to calculate interest rates, to 3% from 3.25%. The rate was last cut by a quarter-basis point to 3% in July 2016, but was raised back to 3.25% in January 2018. The central bank forecast the economy will expand between 4.3-4.8% this year. It said in a...

Boeing 737 Max 8 woes crimp Asian airlines' growth plans

May 22, 2019

SINGAPORE — Asian airlines are cutting routes, revamping their schedules and leasing extra aircraft to fill gaps left by the grounding of Boeing 737 Max 8s after deadly crashes in Indonesia and Ethiopia killed 346 people. So far, regional carriers have managed to avoid major disruptions, but analysts expect that idling the Max 8s, a fuel-efficient update of Boeing's popular 737, will crimp growth plans in the near future. As investigations into the crashes continue, Boeing anticipates a $1 billion increase in costs related to the 737 Max, including fixing software implicated in the disasters, adding pilot training and compensating...

Axiata, Telenor in merger talks to create telecoms giant

May 22, 2019

KUALA LUMPUR, Malaysia — Malaysia's Axiata Group Berhad said Monday it is in talks with Norway's Telenor ASA to merge their Asian operations to create one of the world's top telecommunications giants with some 300 million customers in nine countries. Axiata said in a statement that Telenor is expected to hold a 56.5 percent stake and Axiata 43.5 percent in the proposed "merger of equals." Both companies operate in Malaysia, Thailand, Myanmar, Bangladesh and Pakistan. Axiata also has a presence in India, Sri Lanka, Nepal, Cambodia and Indonesia but it said its Bangladesh operation would be excluded. Axiata said merged...

Penggerak pasaran mengikut TradingView

About Us

Duniaga is Malaysia’s top local source for business news and information where people head to stay connected with the business news. We give daily in-depth analysis on the business happenings in the country.

Contact us: sales[at]duniaga.com

Subscribe Now!