Ram Chada of Bridgetown Consulting Group Gives Tips on Useful Email Marketing

The implementation of an email campaign that produces tangible results starts with the recipients themselves.

New York, NY - March 14, 2018 /MarketersMedia/ —

Even the most successful marketer knows the feeling of receiving unwanted emails or hard mail enticing them to buy something or subscribe to a service, but years of research show that some email campaigns prove to be more effective in recent years depending on the message they send and exactly who they target based on what they are offering. While some trends have come and gone, email marketing has remained the most effective of them all, with a reported median ROI of 122 percent — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. Acclaimed business consultant Ram Chada explains the core aspects involved with the organizing of impactful, sustainable email marketing practices that can ensure success for a company’s outreach, along with ongoing customer engagement.

The implementation of an email campaign that produces tangible results starts with the recipients themselves. Instead of trying to target new readers using conventional cold approach tactics, Ram Chada suggests utilizing an opt-in list instead. This approach encourages prospects to voluntarily sign up for a business’s emails, rather than receiving them randomly and unsolicited. The most effective way to entice new subscribers is by offering something of value in return, such as a free gift, discount, or early access to a forthcoming line of products — all in exchange for their basic information. Providing an incentive allows a business to not only get their foot in the door, but hold a consumer’s attention going forward. A side benefit of this is the avoidance of spam filters, since the person has invited the emails directly to their inbox.

One crucial facet to modern email marketing involves optimizing content for mobile viewing. This is already well known in regards to social media and websites, but with 54% of emails now being opened on a smartphone or tablet, it is essential that companies not overlook this format. Graphics and text should automatically adjust to maximize scale and font size in order to offer better readability and appeal. When it comes to the delivery timing and curation of content, automation has proven to be an invaluable resource, as it’s proven to result in 50% conversation rates and 60% revenue growth. Automated email programs and software enable marketers to ensure relevant information is generated based on a user’s actions or indicated preferences, and then determining an ideal period for the emails to be automatically sent. This should always be used in conjunction with advanced personalization techniques as well. According to Movable Ink, personalized emails receive a vastly higher percentage of click-through rates and sales, but this goes beyond merely using a person’s name in the subject line. Additional implementations can include content based on previous site activity and purchases, customized imagery, and the use of GPS data that can notify a subscriber about a particular sale, store event, or new inventory.

Ram Chada is the managing director of Bridgetown Consulting Group, a global management, marketing, and outsourcing company based in Piscataway Township, New Jersey, with additional offices in New York City. A graduate of the University of Detroit Mercy, he joined Bridgetown Consulting Group in 2003, where he helps clients create sustainable value for their customers and shareholders. Using his vast industry knowledge, service-offering expertise, and extensive technology capabilities, Ram conducts thorough research and analysis in order to identify new business trends, helping companies enter new markets while also increasing their revenues in existing markets.

Ram Chada - Managing Director of Bridgetown Consulting Group: http://ramchadanews.com

Ram Chada - of Bridgetown Consulting Group - Offers Superior CRM System Integration: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-231100316.html

Ram Chada - of Bridgetown Consulting Group - Discusses Effective Email Marketing Campaigns: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-193000032.html

Contact Info:
Name: RCN
Email: contact@ramchadanews.com
Organization: RamChadaNews.com

Source URL: https://marketersmedia.com/ram-chada-of-bridgetown-consulting-group-gives-tips-on-useful-email-marketing/314339

For more information, please visit http://ramchadanews.com

Source: MarketersMedia

Release ID: 314339

Latest News

Asian shares track Wall Street gains on robust US earnings

Jan 17, 2019

SINGAPORE — Asian shares were mostly higher Thursday after strong earnings reports lifted indexes on Wall Street. But a report that the U.S. was investigating China's Huawei for allegedly stealing trade secrets from American companies limited gains. KEEPING SCORE: Hong Kong's Hang Seng gained 0.4 percent to 27,000.43 and Australia's S&P ASX 200 rose 0.3 percent to 5,850.30.The Shanghai Composite index surged 0.5 percent to 2,582.19. Japan's Nikkei 225 index edged 0.1 percent lower to 20,417.97 while South Korea's Kospi added 0.2 percent to 2,111.06. Shares rose in Taiwan, Thailand and Indonesia but fell in Singapore. WALL STREET: Strong earnings...

World stocks rise but Britain slips on Brexit limbo

Jan 17, 2019

SINGAPORE — World stock markets mostly rose on Wednesday, but fell in Britain, as investors reacted to the parliamentary defeat of British Prime Minister Theresa May's plan for leaving the European Union. KEEPING SCORE: In Europe, Germany's DAX rose less than 0.1 percent to 10,892 and France's CAC 40 added 0.3 percent to 4,797. Britain's FTSE 100 sank 0.5 percent to 6,861. Wall Street was positioned for gains, with Dow and S&P 500 futures both gaining 0.1 percent. BREXIT VOTE: British Prime Minister Theresa May suffered a major setback Tuesday when lawmakers rejected a Brexit deal by 432 votes to...

Malaysia's 2018 auto sales rebounded, flat growth seen

Jan 17, 2019

KUALA LUMPUR, Malaysia — New vehicle sales in Malaysia rebounded last year after two straight years of contraction, thanks to a three-month tax holiday, but growth is likely to remain flat this year amid uncertainties over government policies, an automotive group said Wednesday. The Malaysian Automotive Association said 598,714 vehicles were sold last year, up 3.8 percent from 2017. It said this was largely due to an upsurge in demand from June to August 2018 after vehicle prices dropped when a new government that took power in May's general election scrapped an unpopular consumption tax. Prime Minister Mahathir Mohamad's government...

Asian stocks mixed on poor Japanese data, growth fears

Jan 17, 2019

SINGAPORE — Asian markets were mixed on Wednesday as poor Japanese data and worries about global growth put a damper on trading. KEEPING SCORE: Japan's Nikkei 225 index slipped 0.6 percent to 20,430.73 while South Korea's Kospi added 0.3 percent to 2,102.45. Hong Kong's Hang Seng fell 0.3 percent to 26,756.09. Australia's S&P ASX 200 rose 0.1 percent to 5,822.60.The Shanghai Composite index was flat at 2,568.88. Shares fell in Taiwan but rose in Singapore, Malaysia and Indonesia. WALL STREET: U.S. indexes climbed Tuesday to their highest level in a month after Chinese officials said measures were in place to...

Stocks edge up on Chinese growth plan, ahead of Brexit vote

Jan 17, 2019

SINGAPORE — Global stock markets mostly rose Tuesday as after Chinese officials set out plans to support the world's second-biggest economy through a slowdown. Investors were also looking at corporate earnings as well as a vote later by the British parliament on a Brexit deal that has drawn strong opposition at home. KEEPING SCORE: In Europe, Britain's FTSE 100 rose 0.1 percent to 6,860. Germany's DAX lost early gains to trade down 0.1 percent to 10,843 after new data showed the country's economy slowed last year to its weakest pace in five years. The CAC 40 in France was flat...

Penggerak pasaran mengikut TradingView

About Us

Duniaga is Malaysia’s top local source for business news and information where people head to stay connected with the business news. We give daily in-depth analysis on the business happenings in the country.

Contact us: sales[at]duniaga.com

Subscribe Now!